Cookie Policy
Last updated: 10 July 2026
This Cookie Policy explains how Matt Madden Photography Ltd, trading as Heedly ("we", "us", "our"), uses cookies and similar technologies on this website (heedly.co). It should be read together with our Privacy Policy. It is provided to comply with the UK Privacy and Electronic Communications Regulations (PECR) and the EU ePrivacy Directive (2002/58/EC), alongside the UK and EU GDPR.
1. What are cookies?
Cookies are small text files that a website places on your computer or mobile device when you visit. They are widely used to make websites work, to make them work more efficiently, to remember your preferences and, on many websites, to provide analytics or advertising. Similar technologies (such as local storage) work in comparable ways; we use the word "cookies" to cover all of them.
Cookies set by the website you are visiting are called "first-party cookies". Cookies set by other organisations through the website you are visiting are called "third-party cookies".
2. How we use cookies
We use cookies in three categories:
- Strictly necessary cookies — essential for the site to function and to keep it secure. Under PECR and the ePrivacy Directive these do not require your consent.
- Analytics cookies — we use Google Analytics to understand how visitors use the site (pages visited, time on page, how you found us) so we can improve it. These cookies are only set with your consent.
- Advertising and retargeting cookies — we use the Meta (Facebook) Pixel and the TikTok Pixel to measure our advertising and to show relevant Heedly ads on Facebook, Instagram and TikTok to people who have visited this website (retargeting). These cookies are only set with your consent.
Analytics and advertising cookies are not set until you consent through the cookie banner, in line with the UK GDPR / EU GDPR (Article 6(1)(a)) and the ePrivacy rules. You can withdraw your consent at any time, as easily as you gave it, through the cookie settings on this website or by clearing cookies in your browser — withdrawal does not affect processing that happened before it.
3. The cookies we set
| Cookie | Type | Purpose | Duration |
|---|---|---|---|
| Session cookie | Strictly necessary (first-party) | Identifies your browsing session so the website can function correctly as you move between pages. | About 2 hours |
| XSRF-TOKEN | Strictly necessary (first-party) | Security cookie that protects you and the website against cross-site request forgery attacks. | About 2 hours |
| _ga, _ga_* | Analytics (Google Analytics) — consent required | Distinguishes visitors and keeps session statistics so we can see how the site is used. | Up to 2 years |
| _gid | Analytics (Google Analytics) — consent required | Distinguishes visitors for 24-hour usage statistics. | 24 hours |
| _fbp | Advertising / retargeting (Meta Pixel) — consent required | Identifies browsers so we can measure our ads and show Heedly ads to previous visitors on Facebook and Instagram. | 3 months |
| fr | Advertising / retargeting (Meta, third-party) — consent required | Used by Meta to deliver and measure relevant advertising. | 3 months |
| _ttp | Advertising / retargeting (TikTok Pixel) — consent required | Identifies browsers so we can measure our ads and show Heedly ads to previous visitors on TikTok. | 13 months |
Exact cookie names and durations can vary slightly with technical updates to the website platform; the categories and purposes above remain accurate.
4. Our analytics and advertising partners
When you consent to analytics or advertising cookies, the following partners process data about your visit (such as your IP address, device information and the pages you view). Each acts under its own privacy policy, and where required we have data protection terms in place with them:
- Google Analytics — provided by Google Ireland Ltd / Google LLC. We use it to measure how the site is used. Data may be transferred to the United States under the EU–US Data Privacy Framework, the UK Extension to it, and/or Standard Contractual Clauses. See Google's privacy policy; you can also block Google Analytics with the opt-out browser add-on.
- Meta Pixel (Facebook / Instagram retargeting) — provided by Meta Platforms Ireland Ltd. The pixel lets us build audiences of website visitors and show them Heedly ads on Meta platforms, and to measure those ads. For this audience-building, we and Meta act as joint controllers for the collection and transmission of the data. See Meta's privacy policy and your Meta ad preferences.
- TikTok Pixel (TikTok retargeting) — provided by TikTok Technology Ltd (Ireland) / TikTok Information Technologies UK Ltd. The pixel lets us show Heedly ads on TikTok to previous visitors and measure those ads. See TikTok's privacy policy and its ad settings.
These partners may transfer personal data outside the UK/EEA (in particular to the United States). Such transfers take place under adequacy decisions (including the EU–US Data Privacy Framework and its UK Extension) or Standard Contractual Clauses with supplementary measures, as described in our Privacy Policy.
5. Other third-party content
The typefaces used on this website are delivered by a font content-delivery service (Bunny Fonts, operated by BunnyWay d.o.o., an EU company). When your browser downloads a font file, the service processes your IP address as technically necessary to deliver the file; it is designed to be privacy-friendly and does not set cookies or build visitor profiles. Some pages link to third-party websites such as Instagram, LinkedIn and TikTok — those sites may set their own cookies if you visit them, under their own policies.
6. How to manage or delete cookies
You can control and delete cookies through your browser settings — you can block all cookies, accept only certain cookies, or delete cookies already stored on your device. Note that blocking strictly necessary cookies may stop parts of this website from working. Guidance for popular browsers:
- Google Chrome — Settings → Privacy and security → Third-party cookies / Site settings.
- Mozilla Firefox — Settings → Privacy & Security → Cookies and Site Data.
- Apple Safari — Settings/Preferences → Privacy → Manage Website Data.
- Microsoft Edge — Settings → Cookies and site permissions.
Independent guidance on cookies and how to manage them is available at ico.org.uk and allaboutcookies.org.
7. Changes to this policy
We may update this Cookie Policy from time to time, for example if the cookies we use change or the law requires it. The date at the top shows when it was last revised. If we start using cookies that require consent, we will ask for your consent before doing so.
8. Contact us
Questions about our use of cookies: matt@heedly.co, addressed to Matt Madden Photography Ltd (trading as Heedly).
